If you know me personally, or if you follow me on Twitter, you know I’m a huge wrestling fan. I don’t get to watch it as much as I’d like these days, but I still follow AEW, NWA, and WWE pretty closely. Mostly, I listen to podcasts and watch highlights. I admire the art so much as a form of storytelling. The character work, when done right, can be even more effective and believable than what we see in movies, on TV, or inside a book.
In the business, there’s a term, “getting over,” which refers to how much a wrestler connects to the audience. Like anything, it’s not an exact science figuring out how to connect. It usually comes from practice, trial and error, and an uncanny ability for listening.
This brings me to something that happened four days ago. I saw wrestler Scott Steiner (aka Big Poppa Pump, aka Big Bad Booty Daddy, aka the genetic freak, aka White Thunder, aka the mathematician) was trending on Twitter. He was a favorite of mine when growing up. He was the type of guy you loved to hate: arrogant, unhinged, and VERY talented in the ring.
He’s also the author of the greatest wrestling promo ever spoken, the literary merit of which is indisputable.
Listen to that. Seriously. Art.
He also owns a Shoney’s. For the uninitiated, Shoney’s is a buffet-style restaurant located mostly in the Southern United States. Its food is about what you’d expect, but due to Steiner’s celebrity status and the unveiling of that glorious billboard, he was trending on Twitter.
Mostly, I tweet about books. Sometimes, I use humor. Sometimes, I shill for myself. Usually, I couldn’t care less about what’s trending, but when I saw a favorite wrestler from the glory days of the sport on the sidebar, I had to take a look. Without a second thought, tweeted that photo along with the following text: “The billboard for the Shoney’s owned by wrestler and esteemed mathematician Scott Steiner. I know where I’m going after this pandemic ends.”
That was it. No hashtags. Didn’t ‘@’ anyone.
As of this writing, it has been ‘liked’ 591 times, retweeted 139 times, and it’s inspired 30 replies.
I never get that kind of traction.
Will it translate into book sales? Doubtful. Is it a funny observation? Absolutely.
So, yeah, I ‘got over’ on Twitter this week. Pretty dope.
*This post was previously published on lucasmangum.com